About Faye Edwards
Faye is a powerhouse of energy, passion and purpose, an award-winning, internationally recognised fitness presenter and celebrity trainer who is redefining what it means to truly connect with intentional movement.
With over 13 years in the fitness industry, Faye has made her mark as Group Exercise Manager at the elite Third Space club and as a former competitive bodybuilder. Her journey has shaped a unique philosophy rooted in one core belief: Focus On The Feeling, which means to honour what your body needs and do what you enjoy.
Known for her signature F.I.T concepts and nicknamed MotiFAYEtion, she delivers high-energy experiences that go far beyond the physical, empowering people to break through mental barriers, move with intention and discover the joy in movement.
As the creator of the F.I.T App, a fitness business coach and a fitness instructor educator, Faye fuses movement with mindset, helping people tap into their power and unlock their full potential.
Faye is on a powerful mission to create greater diversity and inclusivity within the fitness industry, championing spaces where everyone feels seen, represented and empowered to thrive, whatever their background or ability.
The Story of F.I.T
Thirteen years ago, F.I.T was founded, and back then, the letters stood for Faye's Intensive Training.
In those early days, Faye's world revolved around aesthetics. Fresh from the bodybuilding stage, she knew discipline, intensity and results, and she poured all of it into her sold-out bootcamp programmes. The mission was simple: get people in “shape”.
But the more time Faye spent in the room with people, the more she noticed something no before and after photo could capture. The real transformation wasn't happening in the mirror. It was happening in how people felt. She saw it in the confidence they walked out with, in the conversations they shared and in the lighter minds they left with.
She also saw how many people were moving for the wrong reasons. They used exercise as punishment, chased whatever was trending, or tried to fix a body they had been taught not to love. For too many, fitness had become something they did against themselves rather than for themselves.
So Faye changed the conversation. She began teaching that fitness is about how you feel: your internal health, your mental health and your relationship with your body. She encouraged people to value their bodies, to listen to them, and to honour what the body needs rather than only what they want from it.
As her philosophy deepened, the name evolved with it. Intensive became Intentional. Faye's Intentional Training was born, built on intentional movement and, above all, on the WHY. The three letters stayed the same, but their meaning changed completely.
That belief runs through every F.I.T concept: the joy of F.I.T Jam, the power of F.I.T Combat, the resistance of F.I.T Bands, the release of F.I.T Stretch and the focus of F.I.T Strength. Each is a different way of moving, and each is built on the same intention: Focus On The Feeling.
And the people came with her. Many of those who first stepped into her bootcamps and dance classes over a decade ago are still part of Faye's world today, having grown and evolved right alongside her. That loyalty is the truest measure of what F.I.T stands for.
Today, F.I.T is the umbrella for a global fitness and wellness ecosystem. It includes the F.I.T App and live events; the F.I.T Academy, where Faye trains and mentors instructors; and Mind Fit Retreats, where she takes her community around the world to deepen their experience.
From intensive to intentional, F.I.T has always been about evolution. The greatest transformation was never about changing how you look. It's about changing how you feel.
